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达内教育高级运营副总裁孙莹:后疫情时代 OMO赋能

  • 发布:新浪教育
  • 来源:新浪教育
  • 时间:2020-08-24 15:58

8月20日,新浪2020五星金牌教师评选活动特别策划——《新浪2020教育行业高峰论坛K12专场》在北京新浪总部大厦成功举办。本次高峰论坛以《K12的“危”与机”》为主题,力邀全国12家覆盖了K12教育的各类细分赛道的行业大咖亮相活动现场,就如何重塑机构坚挺的未来,“碰撞”出一场超高浓度的思辨讨论会。以下为达内教育集团高级运营副总裁孙莹论坛发言实录:

达内教育集团高级运营副总裁 孙莹

2020niantufadeyiqing,daozhijiaoyuxingyezaoshoujudachongji,yimianshichuantongjigoujixuzhuanzhixianshangfuke,lingyimianshizhuankenan、xufeinan、tuokenansuoyinfadejingyingweiji。raner,you“wei”biyou“ji”,duiyujiaoyuxingyecongyezhe,yiqingjiyiweitiaozhan,yeyiweijiyu。

疫情“黑天鹅”对企业冲击巨大,企业要具备“蓄水”能力和迭代能力

yiqingzheizhi“heitiane”duishijiedechongjishifangfangmianmiande,baokuoshenghuo、fangshi、jiaohufangshi,shenzhizhengzhi、jingji、guojiguanxi。youqiduiyushangyeshijie,yiqingdechongjiwuyishijudade。sunyingbiaoshi,mianduijudadechongji,qiyedelianggenenglibeishoukaoyan。

yishiqiyede“xushui”nengli。suowei“xushui”,zhuyaozhiqiyedechubei。zheiqizhongjiyouxianjin、chanpinhefuwujiaofunenglidechubei,yeyoujingyingguanlituanduizonghejingyingnenglidechubei。

ershiqiyeyingduiweijidediedainengli。dangtufaxingbianhuajianglindeshihou,qiyedezizhudiedainenglixiandeyouweikegui。

duiyuyilaixianxiazhanyedejiaoyujigoueryan,yiqingjiqiyedailaidetiaozhankeweijuda,ruguotongshijubeisunyingsuoyande“xushui”hediedainengli,zuodaozhunbeichongzu,neiqiyecaiyoukenengzuodaolinweibuluan。

面对疫情,达内这半年的发展情况又如何?

sunyingzailuntanshangjieshao,daneixianzaiyouliangdashiyequn:chengrenitzhiyejiaoyushiyequnheqingshaoniankejisuzhijiaoyudeshiyequn。chengrenitzhiyejiaoyushiyequnyizhifazhanwenjian,zaizheiyixifensaidaochuyujueduilingxiandiwei,yikaozheiyiyewu,daneiyu2014nianshangshi;qingshaoniankejisuzhijiaoyushiyequn,qipinpaiwei“tongchengtongmei”。jiezhiqunianniandi,tongchengtongmeideyingshouguimojiuyiyuchengrenityewuchiping。

tongchengtongmeishijiaoyuxingyejianchiomozhanlvefazhandedianfan。muqian,tongchengtongmeizaiquanguoyou232gefenxiao,youyuyiqingdeyingxiang,jinnianbingweijinxingxinxiaokuozhang;tongshi,tongchengtongmeihaiyongyouzijidezaixianjiaoyupingtai—tongchengzaixian。

zhidezhuyideshi,yiqingbaofahou,daneixunsuxingdong,chengrenitzhiyejiaoyuzai2yuefendefukelvbianda90%yishang;tongchengtongmeishouyiqingxiangduiyingxiangjiaoda,jibianruci,2yuefenshizhengtifukelvyeda60%yishang。jiezhi6yuedi,tongchengtongmeifukelvyida84%;erdaolexianzai,gongsi90%yishangdexianxiaxuexizhongxinshixianlexianxiafuke。

xianran,qudezheiyangdechengjishuweibuyi。

疫情是挑战也是机遇,企业要把自己擅长的事情做到极致

nijingwangwangshizuinengjianyanqiyejingzhenglideshihou。sunyingbiaoshi,yuejiannandeshihou,qiangzheyueyoujihui,yinweishichanghuiguolvdiaoyibufencanyuzhe。

duiyutongchengtongmeilaishuo,yiqingdailaitiaozhandetongshi,yeweitongchengzaixiandailailelianghaodefazhanjiyu。jinnian6yuefen,tongchengzaixianyijingyou10wanzhucefufeidexuesheng,keweiwandaochaochededianfan。

neime,yiqingguohou,jiaoyuqiyeyougairuhetuidongxiayibufazhan?

sunyingrenwei,qiyexuyaojiangzijishanzhangdeshiqingzuodaojizhi,zaicijichushanghengxiangtuozhan,zhenghegengduoziyuanfazhanjiaoyushiye。

sunyingduidaneidexiayibufazhanchongmanxinxin,tarenweidaneideliangda“jiyin”jiangchengweixiayibuzhanlvedezhishengfabao。

第一是O2O双师教学。达内是国内第一家尝试O2O双师教学模式的。达内从IT培训起家,2005年便开始采用O2O远程同步直播教学方式,在远程同步直播教学方面,积累了丰富的实战经验。

daneidangchuxuanzeo2oshuangshijiaoxue,zhuyaojiyuduijiaoyubenzhidesikao。sunyingjieshishuoyifangmian,quanguojidongbianchengyoudongjiangkejiaoxuederenfeichangshao,zheizhongjiaoxuefangshikeyijiangzuihaodejiaoxueziyuanfenxiangjigengduoxuesheng,keyizuihaodijiejuejiaoyudegongpingxingwenti。

lingyifangmian,xuexibujinjinshi“jiao”yu“xue”deguocheng,erqieshixuexizuzhihexuexifuwudeguocheng,tongguoxianxiafuwu,o2oshuangshijiaoxuekeyihenhaoditishengxueshengxuexidexiaolv。

xianshanghexianxiashuangzhongxiaolvdetisheng,rangdaneituoyingerchu。rujin,daneimeinianyou10wanyishangdexueshengshitongguozheizhongfangshilaixuexi。

dier,daneifeichangshanzhangxianxia“kaijiangtuotu”。duiyuxianxiajiaoxuezhongxinmendianxuanzhi、kuozhangjiezoujidandianyinglimoxingdengwenti,daneiyoufengfudejingyan。

jiyuzheiliangda“jiyin”,daneiyouchengrenitpeixunjinruk12jiaoyusaidao,jizaixianxiakaituomendian,tongshiyezuozaixianjiaoyupingtai,tansuoomomoshi。zheiyeshitongchengtongmeiyijingzaiyejiezhanlutoujiaodeyuanyin。

zaicijichushang,jinnianshangbannian,daneibujinshixianpingwenzhan“yi”,haizhuazhujihuigengjinyibufazhan。

OMO如何赋能教育企业?关键看成本管控和产品交付

omoyijingchengweijiaoyuxingyeguanzhudereci,ronghexianshangyuxianxiajiaoxuedeomomoshi,yijingbeigengduojiaoyuqiyezuoweifazhanzhanlvezhongdianqingxie。

zuoweiomozhanlvedejiandingzhixingzhe,sunyingzailuntanshangzuolefenxiang。tarenweiomoyaocongchengbenguankonghechanpinjiaofulianggecengmianlaiguancha。

chengbenguankongfangmian,jiaoyulingyuyouyige“bukenengsanjiao”——huokechengben、changdichengben、jiaoxuechengbenbukenengdoudi。erdaneizaiomokuachangjingdeguochengshixianle“kenengsanjiao”,xianxiadehuokechengbendi,xianshangjiejuelechangdidewenti,jiaoxuechengbendi。

yihuokeweili,jiaoyulingyu,youqisuzhijiaoyulingyu,huokechengbenyizhijugaobuxia。erdaneimuqian30%huokelaizixianxia,70%laizixianshang,xianxia、xianshangxiangjiehedehuokemoshi,keyiyouxiaobangzhudaneitishenghuokelv、youhuachengben。

sunyingqiangdiao,mianxiangcduanyonghudejiaoyuqiye,xuyaojubeiliangzhongyingxiaohuokedehexinnengli:diyi,laxinnengli,zaizheifangmiantongchengtongmeizhuyaoyikaokoubei,qi54%dexinzhaoxueyuanlaizizaiduxueshengjiazhangdekoubeijieshao;dier,xufeinengli,yikaokechenghefuwuzhiliang,tongchengtongmeihuodelexueshenghejiazhangderenke,xufeibilifeichanggao。

chanpinjiaofucengmian,zaichuangzaoshangyejiazhizhiwai,jiaoyushizhongchengdanzheshixianjiaoyugongpingdezeren。zaizheifangmian,omotongguoduozaiti、duochanpindejiaoxuefugai,zengqiangxuexixiaoguo,jinerjiejuexuexishijiankongjiandexianzhi,zheikeyitigaojiaoyupujidu,youxiaotishengquanminsuzhi。

luntanzuihou,sunyinghaixiangxingyefachuchangyi,suzhijiaoyuqiyeyingxingchengxingyelianmeng,gongtongtuidongwoguojiaoyushiyefazhan。tabiaoshi,k12shichangguimohenda,xifensaidaohenduo,gejiajiaoyuqiyeyonghuzhonghedujiaogao,ruguosuzhijiaoyuqiyenenggoulianheqilai,jiukeyichixuweihaizihejiazhangtigonggengduogenghaodejiaoyuneironghechanpin。

sunyingzongjie:duijiaoyuqiyelaishuo,yiqingshikaoyanqiyejiankangchengdudeshijinshi,kaoyanqiyedeshangyemoshishifoujiankang,kaoyanqiyeyoufancuiruodenengli,kaoyanqiyedechuangxindiedainengli。

zhengxiangnicaisuoshuo,“yujibingpilindenaishiweijingkaoyandelinghunzhiliheqiangdadexiangzheng,cushirenmiaoxiaohuadetongyizhongyuanyinyehuiqushiqiangzheheteshuzhedadaoweidadedingfeng。”

yiqingdaozhihenduozhongxiaoqiyexianrukunjing,shenzhimianlincunwangweiji,danqiyeruguojiangzhishiweiyichangtishengzishenjiankangchengduhefancuiruonenglidelengjingceshi,henduoqiyejiangzaiyiqingguohouyinglaigenghaodeziji。yiqingzhixia,qiyegengyaotiaochubiaoxiangkanbenzhi,dongxixingyefashengdejudabiangebingshunshierwei,zuizhongcaineng“zhiguayunfanjiancanghai”。

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